Digital Innovation in 2018
What's holding you back?
When it comes to successfully navigating the multifaceted arena of digital innovation, there is no single strategic approach. But, when it comes to the barriers to digital innovation, several common themes emerge. At its core, digital innovation is the application of new technologies to existing business problems or processes. Research has consistently shown that the scope and scale of digital innovation have grown exponentially over the last decade.
Yet, despite the technological advances of our time, digital innovation consistently faces a relatively short list of observable hurdles.
We surveyed 140 technologists about their organizations’ approaches to digital innovation.
This report outlines their responses to questions regarding digital innovation obstacles and goals, as well as the outcomes their organizations wish to achieve through investments in digital innovation.